“Can You Name #5WomenArtists?” is a Hit!
Apr 06 2016
National Museum of Women in the Arts Reports Successful Social Media Campaign for Women’s History Month, March 2016
WASHINGTON—The National Museum of Women in the Arts (NWMA), the world’s only major museum solely dedicated to celebrating women artists, has announced that the social media campaign “Can you name #5WomenArtists?” achieved unprecedented success for the museum during Women’s History Month in March.
More than 370 national and international cultural institutions and almost 11,000 individuals joined the campaign to promote women artists, garnering more than 3,300 Instagram posts and more than 23,000 uses of the hashtag on Twitter. During the campaign, NMWA increased its Instagram followers by 140%, Facebook followers by 19% and Twitter followers by 12%. At least 60 individuals and cultural organizations created their own blog content, including posts written in Spanish, Italian, Turkish and Estonian, and NMWA’s introductory blog post was read almost 2,000 times. NMWA also launched a BuzzFeed quiz on March 28 called “Which of these #5womenartists are you?” Nearly 5,000 people viewed the quiz with many posting their results on social media.