NMWA Announces New Social Media Campaign for Women’s History Month, March 2016
Jan 27 2016
Can You Name Five Women Artists?
WASHINGTON—The National Museum of Women in the Arts (NWMA), the world’s only major museum solely dedicated to celebrating great women artists, has announced a new social media campaign for this March’s Women’s History Month. If you ask someone to name five artists, they will likely name prominent male artists, but how many people can list five women artists? To increase awareness the museum will launch the campaign “Can you name five women artists?” March 1 on its website and blog as well as on social media outlets, including Facebook, Twitter and Instagram. Using the hashtag #5womenartists, the campaign will encourage NMWA’s online community to help address the gender imbalance in the presentation of art both in the United States and internationally.
Throughout the month, the museum will share information about women artists—including biographies, birthdays, quotes and statistics—with #5womenartists. To expand the campaign and share a wide range of compelling work by women artists, NMWA will ask other art institutions to join them with this hashtag on social media to highlight works by women in their collections and exhibitions. The museum’s posts will encourage the public to comment and share, helping the campaign and its message to reach a wide audience.
“Through #5womenartists, the Women’s Museum hopes to help the public answer the question—without hesitation—‘Can you name five women artists?’” said NMWA Director Susan Fisher Sterling. “By calling attention to the inequity women artists face today as well as in the past, we hope to inspire conversation and awareness. We are excited to invite other art museums to join us in this initiative.”