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National Museum of Women in the Arts

Privacy Policy

Large sheet of parchment with vertical creases appearing as open pages unbound from a book. Down the center spine, varying-sized squares have been cut out, creating a three-dimensional quality. The cut-out squares have been arranged to resemble musical score on the adjacent pages.

At the National Museum of Women in the Arts (NMWA), the privacy and confidentiality of personally identifiable user information (your name, email address or mailing address) is important. We are committed to maintaining the privacy and security of your personally identifiable user information as provided herein. We may update this policy from time to time, so please check here frequently, and such an update will apply upon posting to this site. We reserve the right to make such changes at any time.

NMWA will not disclose personally identifiable user information to any third party without consent, except as set in this privacy statement. Aggregated data, which does not include personally identifiable user information may be used and disclosed in NMWA’s discretion.

If NMWA enters into an agreement with a third-party service provider, equipment provider, or vendor with respect to this site, its equipment, or NMWA membership, or other NMWA services, it may provide all data collected to such third party, subject to that party’s agreement to abide by these terms. Additionally, if NMWA were to merge, consolidate, or otherwise transfer substantially all of its assets to a third party, you agree NMWA may provide your personally identifiable data to such third party, so long as it agrees to abide by these terms.

What Information We Collect and How We Use That Information

IP Address 

Your IP or “Internet Protocol” address and other site usage data is used to gather broad demographic information. We use IP addresses to help diagnose problems with our server, administer our Site, analyze trends, track users’ movement, gather broad demographic information for aggregate use in order for us to improve the site, and deliver customized, personalized content. IP addresses are not linked to personally identifiable information.

Cookies

NMWA uses “cookies,” small files stored by your browser to help keep track of your user profile. The cookies do not currently record or collect personally identifiable information. Cookies profiles are used for convenience; to deliver content we believe may fulfill your needs. We also use cookies to track user trends and improve areas of our site that our users find valuable. If you do not wish to accept cookies in connection with your use of this site, you can disable them via your browser settings. Please note that disabling cookies may affect the functionality of our site.

Personal Information 

NMWA’s websites will only collect personal information which you knowingly and voluntarily provide by, for example, sending emails, completing membership forms, registering for events or other programs, responding to surveys or ordering merchandise. If you provide us with personal information, we will normally respond to your inquiry, request or order. We may also contact you to provide information about NMWA activities, programs, membership and development opportunities, and special events that may interest you. Except as described below, we will not share your name or information outside of NMWA unless you affirmatively authorize us to do so by opting-in.

You may remove identifying information from the database by sending a request by email to webmaster@nmwa.org. We will act on such requests in a reasonable timeframe. On occasion, we may rent or exchange select member name and address information with other charitable or cultural organizations. You may request that your information not be shared by sending a request by email to webmaster@nmwa.org.

Demographic Information and Site Usage Data 

We may use this data to provide content we believe is related to your interests and information on products or services we think you may be interested in. 

Email Communications

If you take advantage of any email notification features on our site, you may receive an email concerning our activities or products that may be of interest. When we send you such information by email, you will always have an immediate opportunity to decline further communication. Please use the contact specified in the email so that we can remove you from the list that contains your name. If you are uncertain about whom to contact, you may contact our webmaster at webmaster@nmwa.org by typing “unsubscribe” in a response to the identifying email received.

Sensitive Information

NMWA uses outside vendors to provide certain services, such as companies that process credit card transactions for NMWA. These third-party vendors will have access to the information needed to perform their functions, but may not use your information for any other purpose. Unless required for a specific service, we do not request or store sensitive information from our visitors, such as credit card numbers.

Third-Party Services

We may use third-party web services on our site. These services help us analyze how visitors use the site and help us to enhance marketing efforts. The information collected for this purpose (including your IP address and other information collected by automated means) will be disclosed to or collected directly by these service providers.

  • Google Analytics 4: tracks IP address information for the purpose of performance monitoring and conversion tracking.
  • HotJar: tracks IP address information for the purpose of performance monitoring and conversion tracking.
  • Shopify: tracks clicks within the museum shop site for the purpose of managing the shopping experience.
  • Display: We have access to all major DSPs and their exchanges/SSPs such as DV360, Xandr, The Trade Desk, PubMatic, Amazon. All of the DSPs we use track ad impressions, clicks, and conversions, along with device type, browser information, IP address, cookie or device IDs, for the purpose of campaign performance measurement and audience targeting. None of these DSPs collect PII.
  • Meta: uses the Meta Pixel to track user interactions and improve the effectiveness of our ads on Meta platforms (like Facebook and Instagram). The Pixel may collect information such as your IP address, browser and device details, pages visited, clicks on buttons or forms, and interactions with ads (including views, clicks, and conversions). This data may be shared with Meta in line with Meta’s Data Policy and used for ad targeting, performance measurement, and audience building. Learn more at Facebook’s Privacy Notice.
  • Google: uses Floodlight tags to track conversions from programmatic advertising and Google Ads tags for search advertising. However, as both are Google products, they follow the same privacy policy framework. Floodlight and Google Ads tags identify users via their cookie ID or device ID, which becomes the user ID, and records data after any impression, click, or other activity that triggers a call to Google’s servers. Google may collect information such as search terms entered on their platforms, device type, and preferred language. This enables Google to maintain user preferences across browsing sessions and deliver more relevant search results and advertising based on prior activity. Learn more at Google’s Privacy Notice.
  • AdRoll (operated by NextRoll, Inc.): tracks IP address, browser and device type, timestamps, page URLs, and HTTP header info, and unique cookie and tracking IDs assigned by the AdRoll pixel. If you submit a form, AdRoll may collect a hashed version of your email address for cross device targeting (hashed by NextRoll in their system). Collected data is shared with NextRoll and its advertising partners to facilitate targeted display ads, analyze site traffic, and enhance marketing efforts across devices. AdRoll retains personal identifiers for as long as they remain active for marketing purposes (typically up to 12 months). Data is stored securely using administrative, technical, and physical safeguards. Our services are not directed at children under 13. We do not knowingly collect personal data from minors. Want to opt out? Disable third-party cookies via your browser settings, disable ad tracking on mobile devices, and/or visit the Network Advertising Initiative (NAI) opt out page to stop targeted ads help.adroll.com. Learn more at NextRoll’s Privacy Notice.

Contacting Us

If at any time you feel that the nmwa.org website has not adhered to this policy, email us at webmaster@nmwa.org, and we’ll do our best to determine any problem and quickly respond. If you have any questions or concerns about our privacy policy, please contact us at webmaster@nmwa.org.

This privacy policy does not extend to any information that is inherent in the operation of the internet, and therefore beyond the control of NMWA, and is not to be applied in any manner contrary to applicable law or governmental regulation.

Limits to Your Privacy 

Our site may contain links to other websites. NMWA wants you to be aware that when you click on links and/or ad banners that take you to third-party websites, you will be subject to the third parties’ privacy policies, not ours. While we support the protection of privacy on the internet, we are not responsible for the actions and privacy policies of third parties and other websites. We encourage you to read the posted privacy statement and user terms and conditions whenever interacting with, and prior to providing any personal information to, any other website. This privacy policy applies solely to information collected by the company on this site.

This privacy policy does not extend to any information that is inherent in the operation of the internet, and therefore beyond the control of NMWA, and is not to be applied in any manner contrary to applicable law or governmental regulation.

NMWA and its affiliates may disclose your personally identifiable information if required to do so by law or in the good-faith belief that such action is necessary or desirable to (1) conform to the requirements of the law or comply with governmental orders, court orders, or legal process served on NMWA, or its affiliates; (2) protect and defend the property or rights of NMWA, and its affiliates or the users of NMWA; (3) to investigate or prosecute any misuse of the NMWA site, or information contained on, or obtained through the site.

Your Security 

NMWA takes precautions to protect your personal information. When our registration/order form asks users to enter sensitive information (such as credit card number), that information is encrypted and is protected with encryption software. Our site encrypts your credit card number prior to transmission over the internet using secure socket layer (SSL) encryption technology. Only the last four digits of your credit card are stored on the museum server, for reference only.

While we make reasonable efforts to safeguard your personal information once we receive it, no transmission of data over the internet or any other public network can be guaranteed to be 100% secure. As a result, we cannot ensure or warrant the security of any information you transmit to us or information we transmit to you from our online products or services, and you do so at your own risk.

Other Rights

The General Data Protection Regulation (GDPR), effective May 25, 2018, updates existing European laws to strengthen the protection of “personal data” (any information relating to an identified or identifiable natural person, so-called “data subjects”). NMWA has taken steps to ensure that our data collection and retention practices are compliant with the new law.

If you are a resident of the European Economic Area (EEA), NMWA acknowledges that the GDPR entitles you to the right, at any time, to access personal data that the museum holds about you; to request that we stop using or disclosing your personal data; to request that we update, amend, or delete your personal data; and to withdraw any previously given consent with regard to your personal data. You may make such requests by using the contact information below.

In the unlikely event of a data breach, NMWA will comply with the requirements to notify affected persons. NMWA has also made a good faith effort to ensure that the museum works with vendors who are also compliant with the law.

If you have questions, or you are an EEA resident and would like to access your personal information, please email us at webmaster@nmwa.org.