Award-Winning #5WomenArtists Social Media Campaign Created by NMWA Returns for Women’s History Month in March 2018
Jan 10 2018
This Year’s New Focus Celebrates Women Artists of Color
WASHINGTON—The National Museum of Women in the Arts (NMWA)—the only major museum in the world solely dedicated to championing great women artists—announces the return of the popular #5WomenArtists social media campaign in March for Women’s History Month. The campaign asks cultural organizations and individual social media users the question “Can you name five women artists?” It aims to help increase awareness of gender inequality in the art world. This year, the museum is asking social media users to place a special emphasis on sharing the stories of women artists of color who often face discrimination based on both race and gender.
Using the hashtag #5WomenArtists, the campaign will launch on March 1 on the museum’s website and blog as well as on the social media outlets Facebook, Twitter and Instagram. Throughout the month, the museum will share information about women artists—including biographies, quotes and statistics—with #5WomenArtists. Last year more than 520 national and international cultural institutions and nearly 11,000 individuals joined the campaign to promote women artists in all 50 states and on seven continents.
“In this watershed era when influential men are losing their jobs due to sexual abuse and harassment, and women are speaking out with powerful #MeToo stories, discussions about gender inequity have renewed significance,” said NMWA Director Susan Fisher Sterling. “There is no better time than now to raise awareness that the art world also disadvantages women’s opportunities and advancement, with women artists of color experiencing a double disadvantage in an already challenging field.”
“Very few collections highlight women artists. When talking about women artists of color the numbers drop even more dramatically,” said NMWA’s Director of Public Programs Melani Douglass. “Collections, exhibitions and programs are beginning to become more inclusive as leaders in the field actively push for equity, not only in the arts, but also in arts administration, so that those who are making the decisions about what’s bought, shown and discussed focus on equity for all women.”