Back by Popular Demand: Can You Name #5WomenArtists?
Jan 13 2017
Women’s History Month #5WomenArtists Social Media Campaign with Message on Inequality
WASHINGTON—The National Museum of Women in the Arts (NMWA), the world’s only major museum solely dedicated to celebrating the creative contributions of women, is launching the second year of its acclaimed #5WomenArtists social media campaign. NMWA’s year-round mission is to address gender inequalities in the art world, but every March—Women’s History Month—the museum has an opportunity to garner the attention of a wider audience to celebrate women artists. Starting March 1 and using the hashtag #5WomenArtists, the museum will challenge social media users to answer a question: “Can you name five women artists?”
“Due to popular demand, we are continuing to ask, ‘Can you name five women artists?’” says NMWA Director Susan Fisher Sterling. “It’s a simple question with a not-so-simple answer. Women artists have not received their due from our institutional and educational systems. Our goal is to reinforce the numerous conversations we have sparked around the globe about gender parity in the arts.”
Last March, nearly 400 art museums, libraries and galleries from 20 countries shared their favorite women artists, and more than 11,000 individuals joined in. NMWA greatly increased its social media reach, including raising its Instagram followers by 140 percent. Drawing on the enthusiasm generated by the first campaign, more than 150 institutions from 41 states, 16 countries and five continents have already signed on as contributors in 2017, and many institutions are planning to link the #5WomenArtists campaign to their Women’s History Month programming.