NMWA’s #5WomenArtists Campaign is Rousing Success
Apr 05 2017
National Museum of Women in the Arts reports record-breaking engagement in its second-year social media campaign for Women’s History Month
WASHINGTON—520 national and international cultural institutions from seven continents and 30 countries participated in the second year of the National Museum of Women in the Arts’ (NMWA) acclaimed #5WomenArtists social media campaign, which has just been awarded a 2017 American Alliance of Museums’ MUSE Award for outstanding achievement in media. NMWA, the world’s only major museum solely dedicated to celebrating women artists, champions women in the arts all year long, but in March, during Women’s History Month, the museum has an even greater opportunity to celebrate women artists.
The social media campaign began with a simple idea: If you ask someone to name five artists, they will likely name prominent male artists, but how many people can list five women artists? Using the hashtag #5WomenArtists, NMWA launched the campaign March 1 on its website and blog as well as on the social media platforms Facebook, Twitter and Instagram. The museum invited cultural organizations and individual art lovers to share information on social media about women artists throughout the month. The campaign inspired a discussion on gender imbalance in the presentation of art both in the United States and internationally.
In addition to the 520 cultural institutions, more than 10,000 individuals joined the campaign to promote women artists, garnering more than 4,500 Instagram posts and more than 17,500 tweets. More than 80 individuals and cultural organizations created their own blog posts, and NMWA’s introductory blog post was read almost 4,750 times. This worldwide initiative welcomed participating organizations from Antarctica, Australia, Chile, Mexico, Israel, South Africa and Switzerland, among others.
“We are thrilled with the increased number of participating organizations for this year’s #5WomenArtists campaign,” said NMWA Director Susan Fisher Sterling. “We thank all of the cultural organizations and social media users who joined us in this initiative, and offer a special thanks to the institutions that created their own #5WomenArtists on-site programming. By helping spark conversations around the globe about gender parity in the arts, we and many others have collaborated to increase awareness of this important issue.”