Urgent Museum Notice

Women House: Desperate Housewives

Blog Category:  NMWA Exhibitions
Installation of <i>Women House</i>; Photo by Lee Stalsworth

Questions about a woman’s “place” resonate in our culture, and conventional ideas about the house as a feminine space persist. Global artists in Women House recast conventional ideas about the home through provocative photographs, videos, sculptures, and room-like installations. Martha Rosler, Cindy Sherman, and Karin Mack use cliché and irony in their photographs to deconstruct stereotypes of women as submissive housewives.

Martha Rosler, Woman with Vacuum, or Vacuuming Pop Art, 1965–74

Martha Rosler (b. 1943, Brooklyn, New York) constructed Woman with Vacuum, or Vacuuming Pop Art with images clipped from magazine advertisements which engaged in “shameless stereotyping.” Rosler says, “I felt that the emergent pop painters also repeated those tropes but always denied any depth of social critique beyond an ironic wink.”

The smiling woman in the photomontage appears content. Although she is vacuuming, her clothes are crisp and her hair is styled. She is both a hardworking housewife who is happy to serve and an object for the male gaze. While the smile plastered on the woman’s face coupled with the bright colors of the art on the walls radiate cheerfulness, the narrow hallway is suffocating and restrictive—almost cage-like. Whether or not she is resigned to her role as housewife, the woman cannot escape.

A light-skinned woman with dark hair poses with a vacuum in a hallway with a red ceiling. She wears a white, short-sleeved blouse, a grey pencil skirt, and black shoes. On the walls of the hallway are colorful framed images, including a large illustration of a blonde woman wearing sunglasses and green neck scarf. On the other side of the hall hangs a print of a green and red heart with indistinguishable text.
Installation view of Martha Rosler, Woman with Vacuum, or Vacuuming Pop Art , 1965–74; Photomontage; Private collection

Cindy Sherman, Untitled Film Still #35, 1979

Drawing from pop-culture clichés, Cindy Sherman (b. 1954, Glen Ridge, New Jersey) explores notions of femininity and the construction of identity. In a series of photographs created from 1977 to 1980, Sherman evokes familiar images of women in stereotypical film roles, ranging from seductive bombshell, to subservient housewife, and ingénue.

The subject of her own photographs, Sherman uses wigs, costumes, and makeup to embody each character. Untitled Film Still #35 depicts a young woman wearing a dress, apron, and headscarf. She seems frustrated and dissatisfied with her limited role as a housewife, representing a stark contrast to the figure in Rosler’s work. Sherman says, “I definitely felt that the characters were questioning something—perhaps being forced into a certain role.”

A black-and-white photograph of a light-skinned woman with light hair posing with her hand on her hip in front of a white door covered in dirt and scuff marks. She stands at a three-fourths angle and looks over her shoulder. She wears a patterned dress and apron. On the wall next to her hangs an umbrella and a dark coat.
Cindy Sherman, Untitled Film Still #35, 1979; Gelatin silver print, 15 7/8 x 12 3/8 in.; Courtesy of the artist and Metro Pictures, New York

Karin Mack, Bügeltraum (Iron Dream), 1975

Woman and ironing board become one in Bügeltraum (Iron Dream), a series of four black-and-white photographs by Karin Mack (b. 1940, Vienna, Austria). The artist, dressed in a black shirt and jeans, irons a gingham cloth. By the third image, Mack trades her casual outfit for a black dress and the cloth becomes a sheer black veil. In the final photograph, Mack lays on top of the ironing board with the veil draped over her head, symbolizing the death of the housewife.

Her body becomes part of the ironing board, highlighting her identity as an object rather than a person with agency. Mack’s subversive work underscores the struggles of many women artists in the 1970s who found their role as homemaker monotonous and often an obstacle to being taken seriously in a male-dominated art world.

Four framed black-and-white photographs of a light-skinned, dark-haired woman sitting at an ironing board in a seemingly empty interior. Each photograph shows her ironing different items except for the fourth picture in which she lies on top of the ironing board with one arm hanging off the edge.
Installation view of Karin Mack, Bügeltraum (Iron Dream), 1975; Black-and-white photographs
© Karin Mack / The SAMMLUNG VERBUND Collection, Vienna

Visit the museum and explore Women House, on view through May 28, 2018.

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